I suppose when you know that an advertisement found on a billboard is meant to attract idiots, you might as well go low and pander to the lowest common denominator of stupid. This billboard down the street from us required an extra stop to capture just how dumb the public obviously is because who goes to Newport Beach, California, and gets on a boat to watch football?

I go to the ocean to be at the sea; we do not spend that kind of money to go watch TV; then again, we are the odd ones out, and we know it. Also odd, the model on the right was waving to someone in the original photo; you can see the incredibly poor Photoshopping of her arm, plus she’s looking to the right. [She also has kid’s legs but seems otherwise to be of comparable size to everyone else – Caroline] The guy in front of her is looking straight ahead, not at the TV, and the woman in front of him is looking left of the TV. I don’t believe any of the food was in the original image because who has a bowl of salad with three rolls on top of it placed in a position where tan sweater-man’s arm, should he let it down, would be resting in that salad? The TV is not casting a shadow from the sun that’s out in front of everyone; at least there are shadows from the models. What a crap composite, but I suppose driving by, nobody will concern themselves with those details. Heck, I didn’t see all that until I took the photo.

Hey marketing dolts, here’s an idea for you: advertise vacations in Hawaii featuring people acting like moles burrowing into the earth. This is free for whoever wants to take inspiration from my great idea; I claim no copyright to the brilliant concept.